Belgian sociologist (b. 1944) naturalized Canadian. After studying with Master Marshall McLuhan, he undertook an in-depth research on the media’s ability to influence human perceptual reality, starting from the assumption that the mass media are actually defined as psychotechnologies. He also elaborated the concepts of hyperrelevance of the web, in relation to the degree of relevance that specific connections establish with the content they convey, and webnwess, or a specific cognitive dimension, real form of connective intelligence constituted by users connected to the internet. Among his works published in Italy: Brainframes: mente, tecnologia, mercato (1993); La civilizzazione video-cristiana (1995); La pelle della cultura: un’indagine sulla nuova realtà elettronica (1996); The architecture of intelligence (2001); Transpolitics: new relationships of power and knowledge (with V.Susca, 2008); Digital knowledge (with A. Buffardi, 2011); The network will make us stupid (2016).
Derrick De Kerckhove
